We must admit, we love talking about interactive marketing, and we jump at the chance to voice our opinions on how to do it right anytime we get. This month, Spongecell President Ben Kartzman had the chance to contribute a piece to Adotas on how to influence the most influential folks on the internet – you know, the people who always start conversation threads in forums, pass viral videos and cool stories, the ones who discover all the cool things people pass on and share – check out the article here.
In a nutshell, by providing tools to share content brands can give influencers control over their experience of how to choose what is “cool” to introduce to others, while brands also maintaining control of their online identity because they control the mechanisms to move and share content.
And stay tuned for more – this is the first of 6 we’re writing for Adotas.
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