Direct Marketing News And Yari Film Group

 

 

 

 

 

Direct Marketing News recently interviewed Matt Gillhooey, Director of Online Operations at the Yari Film Group, about their viral marketing campaign for Final Season.

 

Yari Film Group used Spongecell to manage RSVPs for multiple advanced screenings across the country. Yari Film Group chose Spongecell to automate the entire RSVP process through the microsite they built for the film:

 

 

“We tried to bring in an RSVP technology to allow people to register for these screenings online. Spongecell gave us the opportunity to convert people who were interested in the film to signing up and registering for these screenings. All across the country screenings were very successful and we were very happy.”

 

The film about a small-town baseball team from Iowa targeted a specific family demographic that Yari Film Group reached through a combination of paid search, banner ads, email, and theatrical trailers. We are excited to have helped make the campaign a success, and to have been an integral part of such diverse and innovative marketing by one of the country’s largest independent film distributors.