Marketers Short on Time

A critical question for anyone looking to get involved with the growing opportunities in the world of Web 2.0: how much does it cost? Financial concern is a given, but companies who are supplementing existing marketing efforts already in place are also rightfully concerned about the cost of time. The truth is, you don’t need a lot of time, money, or technical skill to jump head first into the world of Web 2.0. So in the interest of time, here’s a rundown on the most time efficient ways to build a presence with a variety of Web 2.0 tools. Short and sweet.

Twitter– Think of this as a public instant message to the world about what’s on your mind.

Yelp/ Technorati– Find our what people are saying about you

Flickr– Humanize your company.

Comment on Blogs– Post a comment and link back to your blog/site.

Facebook group– Build a following and broadcast news to social networkers.

MySpace page-Slightly more work than Facebook, but lots of opportunity to extend your reach.

Blog– Share a unique point of view on your industry.

Run a Site– If you build it, people will come.

Spongecell– Give your new Web 2.0 presence an interactive facelift. Spongecell applications can live on your website, blog, MySpace, Facebook, Flickr, Twitter. And what does it cost? A few simple steps that can be done on a busy schedule, a short fuse, and a tight budget. There’s really no excuse not to check it out.

Jamiroquai and Spongecell

Jamiroquai recently received a nice write-up in Mashable for embracing aspects of web 2.0 in their new website and across social networks. Mashable is the world’s largest blog on social networking, and their coverage of Jamiroquai highlights how artists can benefit from embracing widgets to promote themselves:

Link to full article

“The whole purpose of a music artist or group participating in web 2.0 culture is the act of viral promotion and integrating with existing social networks. And that means widgets. True, this is something that most artists and bands have already taken advantage of, but let’s look at the whole picture. Jamiroquai has done a complete overhaul and has adopted pretty much every social networking tool out there, including RSS, and online marketing.”

Mashable highlighted how Jamiroquai uses Spongecell to promote events in their new website and across social networks. We’ve all been fans of Jamiroquai since he emerged in the early 90s in the midst of the acid jazz revival, and we’re proud to see they have embraced Spongecell.